Hi, I’m Nicole.

But you can call me Nikki.

I’m a marketer who is a storyteller at heart. With years of experience in both content marketing and TV journalism, I want to tell your story.

Who Am I?

A Content Expert

I work seamlessly across different media, and I want to use the best vehicle to tell the most effective story, every time. That means writing articles and blog posts, publishing ebooks and whitepapers, recording and editing podcasts, producing webinars and videos—and more.

An Award-Winning Storyteller

I started my career as a journalist, which meant two things: I needed to be able to tell an effective and captivating story, and I needed to understand what was important to my audience. I apply both of those skills to my marketing practice every day. All of the keywords in the world mean nothing if you can’t hold your audience. This commitment has resulted in more than ten industry awards as both a marketer and a journalist.

  • 14+ Years of Content Experience

    Across marketing, communications and journalism.

  • Multimedia Guru

    Articles? Ebooks? Podcasts? Webinars? Videos? I’ve got you.

  • Relentless Collaborator

    I love nothing more than working with subject matter experts and bringing their insights to life.

PeopleScout NEXT
Award-winning digital magazine

I served as managing editor, running the editorial process and contributing roughly half of all content for the magazine.

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Work Samples

Articles and Blog Posts
SEO-optimized content to drive website traffic

Articles and blog posts are the backbone of my B2B content strategy work.

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Talking Talent with PeopleScout
Award-winning podcast

I single-handedly created then went on host, record, produce and edit this interview-style talent acquisition podcast.

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Ebooks and Whitepapers
Long-form content for the consideration stage of the buyers journey

My ebooks drive leads and showcase deep expertise.

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Talking Talent Webinars
Collaborative thought leadership featuring subject matter experts

I led the Talking Talent Webinar series, featuring the insights of subject matter experts through effective multi-media storytelling.

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Broadcast Journalism
TV news stories from a former career

My work as a journalist influences my marketing approach. See where it all started.

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What Am I Up To?

Career Advancement:

I recently enrolled in a marketing leadership certificate program at Northwestern University’s Kellogg School of Management. I expect to complete it in December 2024.

Personal Fulfillment:

The shine of Chicago never wears off. I love exploring everything the city has to offer, while of course, planning my next trip!